GfK is one of the world’s biggest research companies active in over 100 countries with more than 13,000 experts in order to explore people’s living, opinion, and shopping styles. GfK has been active in Turkey in market research since 1987. With 250+ fulltime employees, it applies research approaches that ensure the most accurate knowledge is attained in the process from determination of research needs to suggestions, and meticulously turns the gathered data into information and presents reports giving direction to strategies.
